Building rapport is harder today because customers walk in guarded, distracted, and skeptical. They’ve been rushed before, overpromised before, and talked at instead of listened to. Rapport now requires slowing down, listening on purpose, and picking up on the small cues — what they care about, what they’re worried about, and what they value. The advisors who adapt to this reality are the ones who still win trust fast. Rapport isn’t gone — it just requires more intention than ever. Want to take
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