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What it Means to Know Your Customer — And Why it Matters
Get more expert insights at Gartner Marketing Symposium/Xpo: https://www.gartner.com/en/conferences/na/marketing-symposium-us/conference-resources/revisit-gartner-marketing-sym Many marketers fall into the trap of thinking they know their customer when, really, they know about their customer. There's a big difference — and it's one reason why ...
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