Maggie first created her famous Verjuice back in 1984, when she had more Rhine Riesling grapes than she could sell. It adds a gentle acidity to your food — and is far more versatile than you might think. | Maggie Beer

Our founders | Maggie's

Here is the strategic breakdown of this MAGGIE Campaign by McCann Erickson. Problem: The brand needed to regain consumer trust and market share after the 2015 food safety controversy and subsequent nationwide ban. Insight: Maggi held an immense, deep-rooted emotional and nostalgic value in the lives of Indians across generations, particularly among young adults, students, and bachelors (like those living in hostels). This emotional connection, which transcended the controversy, was the brand’s g