We all know that feedback and advice aren't exactly the most popular things in the world. People might come to you asking for help, but then they turn around and ignore your advice. And do you know why? Because advice or feedback can feel like a gut punch to their sense of self-efficacy. But here's the thing, it's all about HOW you deliver that feedback. If you want to deliver feedback that sticks and has an impact, start with offering valuation. Validate some element of their behaviour - their