From electric vehicles to digital solutions transforming the farming sector, episode 2 of The I Grew It Show with Absa spotlights innovation powered by purpose…and led by women. In this episode, @Alphi_Sipho chats to Ndia Magadagela, co-founder of electric vehicle startup @everlectric_za, and Pretty Kubyane, VISA She’s Next South Africa alumni and co-founder of agri-tech platform @eFamaApp, as they unpack how deep knowledge and bold ambition helped them blaze trails in male-dominated industries.