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Oud (often called “liquid gold) is considered a rare/ precious fragrance, it’s also a deeply spiritual substance that has been revered for centuries across the Middle East, South Asia & parts of Southeast Asia. Derived from the resinous heartwood of the agarwood tree, oud forms only when the tree undergoes stress or transformation, which is why it has long symbolized spiritual depth, resilience & sacred change. Spiritually, oud is believed to ground the soul while simultaneously elevating consci
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