Boss Motivation Luxury on Instagram: "In 1999, Jeff Bezos, then worth $10 billion, still drove a 1996 Honda Accord, a choice reflecting his frugality despite Amazon’s soaring valuation after its 1997 IPO. Having started Amazon in 1994 with a $10,000 investment, Bezos maintained a modest lifestyle, often joking in a 1999 60 Minutes interview that the car was “perfectly good” and he wasn’t “a car guy.” The Accord, worth about $4,000 then, symbolized his focus on reinvesting in Amazon—revenue hit $