Bruce Starnes on the Future of Personalization at Advance Auto Parts
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Bruce Starnes on the Future of Personalization at Advance Auto Parts
Bruce Starnes, EVP & Chief Merchant at Advance Auto Parts, shares how the brand is building toward more personalized customer experiences in automotive retail. From predicting maintenance cycles to recommending products based on brand loyalty and even the specific cars customers drive, personalization is becoming a key focus. As their platform ...
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