Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text …
Planet Fitness’ latest campaign revolves around a new direction for ...
Dec 23, 2024 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong …
Havas Media Network’s Patrick Affleck to chair Campaign Media …
Nov 11, 2024 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. …
The Christmas Beyoncé Bowl: Turning fandom into advertising …
Dec 30, 2024 · Beyoncé’s Bowl* — the halftime show during the Texans vs. Ravens game on Christmas Day that streamed on Netflix — gave marketers a priceless gift.
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Nike retells Air Jordan tale in animated ‘Origin Story’
Dec 26, 2024 · The shoe, which officially launched on April 1, 1985, has since birthed a brand that reached $7 billion in sales revenue in fiscal 2024, making it Nike’s best-performing division …
The new era of advertising: AI, creativity and consumer trust
Dec 26, 2024 · The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the signal. When AI powers creativity, it becomes …
Havas expands in B2B marketing with new acquisition
Feb 12, 2024 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and has …
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes …
One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for …