Nov 25, 2024 · The Los Angeles Kings logo is a pentagonal shield with a black background and a triple contour. It is divided into two parts and resembles a downward arrow. Inside are two large letters (L and A, denoting the team’s location) and a classic-style imperial crown.

Jun 20, 2024 · The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their inaugural season in...

5 days ago · There were four key areas identified for change – the shape, the crown, the KINGS font and the Los Angeles font. If you do a side-by-side between the mark we see today and the original, you’ll see change in each of those four areas.

Mar 17, 2024 · From the sleek lines that contour the regal crown to the evolution that recounts the team’s victories and trials, the Kings’ logo is a testament to the power of sports branding.

Jun 20, 2024 · The typeface for both the “LOS ANGELES” and “KINGS” have been changed, the crown at the bottom has been replaced with the sweater crest of the original 1967 Kings, and the shape of the logo itself is now more vertical with less of an angle on either side.

Jun 20, 2024 · The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their inaugural season in Los Angeles. The official team colors remain Black, Silver, and White.

From 1998 to 2011, the Los Angeles Kings sported a sleek, modern shield logo. This design featured a crown and crossed hockey sticks, symbolizing power and tradition. The refined look marked a significant era in the team’s visual identity.

Jun 20, 2024 · LOS ANGELES-- (BUSINESS WIRE)--The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the team's new primary...

Jun 20, 2024 · The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

Jun 20, 2024 · After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo...