2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...

A year-end look at the viral moments that took over social media — from joyful hits to total misfires, including Jet2Holiday, ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

The app might wreak havoc on users’ mental health, but there was a satisfying frankness at the gathering about the fact that everything in life is now fodder for content.

Beauty bars, robot-applied eyelashes and 18th-century VR chateaus: beauty departments of major department store chains have ...

From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

As TikTok, AI tools and ecommerce reshape how consumers discover and buy beauty, department stores in the US are revamping in ...

TikTok's long running clash with Washington has finally produced a concrete answer to the question of who will control the ...

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to ...