Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

Introducing Knorr: a massive footprint, a tiny product. An impressive legacy. A lack of relevance. A must-have for parents. An unknown for young foodies. This is a story about Knorr loosening... We’re ...

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

Coffee brand Jacobs Douwe Egberts (JDE) ran the Phone2Gold campaign to increase sales by 20%, grow share and strengthen its market presence on Amazon Italy. The JDE Phone2Gold campaign effectively ...

The launch of Black Myth: Wukong marked a significant turning point for China’s first AAA game in the international market, showcasing a campaign that delivered immediate and impactful results. Within ...

As the rebellious face of New Belgium Brewing (NBB), Voodoo Ranger IPAs (VDR) aimed to dominate the crowded craft beer market despite limitations on alcohol advertising. To amplify VDR’s edgy brand ...

Café Joyeux, a hospitality brand, aimed to raise awareness and promote inclusion by announcing the opening of its first café in New York City, providing employment opportunities for individuals with ...

Immersive media that was once nascent, expensive and difficult to implement are now robust and widely available tools offering unparalleled opportunities. The world of immersive technology has seen a ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...