TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.