In advertising, The Times has further improved upon its ad chat product, which answers readers’ questions about the product ...

A/B tests show longer introductory terms lift willingness to pay, but decisive first-renewal step-ups capture most lifetime ...

To put the spotlight back on local artists during the international Austin City Limits Music Festival, the Austin ...

Media companies that understand where readers start from on their own sites, what they expect, and how they behave across ...

AI chatbots often are able to replicate news company’s paywalled content based on social media and other public sites.

Today, HR is not just adapting to AI; it is co-creating a future where technology amplifies the human touch rather than ...

After Russia seized the offices of the news company Hryvna in Ukraine, the journalists relocated and relaunched an online ...

During a recent INMA Webinar presented by the INMA Product & Tech Initiative, Zafar Sawant, chief product officer at HT Media ...

New improvements on the South China Morning Post Web site offer an optimised reader experience with an article completion ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

When AI lives in the browser itself, the traditional model of driving referral traffic from search engines and social ...

While GenAI has been in the spotlight in media circles, newsrooms should not discount foundational technology that allows for ...