As August ushers in India's vibrant festive season, gifting trends are evolving rapidly. From beauty essentials to ...

IGP shipped over 1.6 million rakhis to 104 countries during Raksha Bandhan 2025, recording 3X order growth, 50 tonnes of ...

Direct-to-consumer brands are frontloading festive investments and spending more on promotions. Demand has been subdued so far this year. Will this aggressive approach help to shake off the gloom?