The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The Tulane Green Wave thought they found their starting quarterback of the future, but Darian Mensah is now with the Duke ...

Alabama wide receiver Ryan Williams landed a new NIL deal after a standout freshman season. The five-star recruit quickly ...

The Crimson Tide's newest superstar, wide receiver Ryan Williams, is only seeing his stardom increase as he signed a brand ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Williams currently boasts a $2.3 million, per On3. Throughout his freshman year at Alabama, Williams signed NIL deals with Rising Tide Youth Football Camp, Uber Eats, Hollister and Sally Hansen.

Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his ...

A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...

College football isn’t dead ... Ted Cruz (R-Texas) to foment anxiety over increasing name, image and likeness (NIL) payments to college athletes. The dual edges of NIL and the transfer portal ...

Collectives named Texas, Texas A&M, Oregon, Auburn, Ohio State, Tennessee and Nebraska as the top NIL spenders in recruiting.

Georgia bill aimed at eliminating income tax on NIL was inspired by Nick Saban wanting to help Georgia Bulldogs coach Kirby ...