Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.

In an interview with Fortune, Michelle Gass, the president and CEO of Levi Strauss & Co., settled the debate by stating, “They do not need to be washed after every wear.” She added, “I am washing my ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

February 24, 2025 00:00 AM UTC - Updated 21 minutes ago Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach $10 billion.

Outside Levi’s flagship store in New York’s Times Square, the sidewalks are teeming with tourists, buskers, and unauthorized Elmo impersonators. Inside, the store is teeming with mannequins.

Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...