Meta's Ray-Ban smart glasses have been an unexpected success, selling two million pairs since launching in late 2023, with Meta planning to produce 10 million a year by the end of 2026. Now Apple is preparing to enter the smart glasses market with a product of its own.

While Samsung is already deep into development of its Android XR-powered Apple Vision Pro rival, Project Moohan (freshly confirmed to be launching later this year), Google I/O 2025 played host to news that the South Korean tech giant is now also responsible for Google’s first pair of Android XR-powered smart glasses.

Key Takeaways Google partners with Warby Parker to launch AI-powered smart glasses, directly challenging Meta’s Ray-Bans.The glasses will combine Google's Gemin