CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

John Oliver tears apart Mehmet Oz's notion that getting a job allows people to "prove you matter," saying Oz is proof of the ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

As the U.S. Senate continued to debate late into the night Sunday over President Donald J. Trump’s massive tax and spending ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...