Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

KUALA LUMPUR, July 18 — A direct marketing company has reportedly issued a letter of demand to the Ministry of Investment, ...

After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct marketing, are we seeing dangerous short-termism or a paradigm shift in ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

One of Nintendo of America's former marketing leads has commented on rumors of a Nintendo Direct this month, saying it would ...

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet.

After a nine-month investigation into direct-to-consumer telehealth platforms launched by Eli Lilly and Pfizer, a group of ...

NaviStone appoints new director of travel industry partnerships to help travel brands activate high-intent audiences to increase bookings and fill unsold inventory ...