Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

And last week he declared war on artificial food dyes, calling them “poisonous compounds,” and explaining at a press ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

Kennedy Jr. announced a timeline for his plans to eliminate petroleum-based synthetic food dyes that color many common foods ...

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

For years, Kennedy has railed against Big Food and Big Pharma and blamed the nation’s “chronic disease epidemic” on additives ...

The FDA is working with the food industry to eliminate petroleum-based artificial dyes from the U.S. food supply by late 2026 ...

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.