Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Meta CEO Mark Zuckerberg has earlier expressed plans to sell hundreds of millions, and eventually billions, of AI glasses. A leaked memo from Andrew Bosworth, head of Metas Reality Labs, reveals that the company aims to launch at least six new AI wearables in 2025.

Even with Meta’s deep pockets, there’s only so much cash it can burn—something Bosworth made clear in his memo. He called out the urgent need to boost sales and ramp up engagement, especially in the mixed reality space. He also doubled down on Horizon Worlds needing to crush it on mobile.