Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

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This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

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The Department of Defense under Secretary Pete Hegseth has been fixated on buzzwords like “warfighting” and “warfighters,” and adopting new AI tools is part of that mission, according to leaders at the agency. And Monday’s press release was filled to the brim with similarly grandiose language.

Elon Musk released the newest artificial intelligence model from his company xAI on Wednesday night. In an hour-long public reveal session, he called the model, Grok 4, “the smartest AI in the world” and claimed it was capable of getting perfect SAT scores and near-perfect GRE results in every subject,