Romance is in the air, and so is the pressure to find the perfect gift for your girlfriend. To help you find a gift she’ll ...

Whether you have sensitive skin or dry skin, there's a shower oil for you. That being said, "while shower oils are generally excellent for most skin types, those with acne-prone skin on the body ...

Added to the Beija Flor Collection, this new oil enhances elasticity, deeply hydrates, nourishes, and promotes smoother, more supple-looking skin.

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Sol de Janeiro is an American skincare and fragrance brand, founded in 2015 by Heela Yang, a former beauty industry marketing ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Luckily, Nativa Spa—a beauty brand both PureWow editors and actress Caylee Cowan (who just became the brand’s latest ...