Uncertainty swirls around so many things nowadays — the governemnt, global politics, economies, trade and, of course, the ...

While traditional sports broadcasts and live events remain central, TikTok is opening new doors for fan engagement, ...

Uncertainty swirls around so many things nowadays — the governemnt, global politics, economies, trade and, of course, the ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

For years, professional women athletes have carried the torch of authenticity. They’ve spoken out on social issues, built ...

Citing that women’s feet are shaped differently — with narrower heels, higher arches, and more mid-foot volume — Adidas ...

With the rise in popularity of women’s sports, Grant Son is evolving his curriculum to prepare students for leadership in the ...

Teens are diving into intense skincare routines inspired by TikTok, often slathering on six or more products daily, sometimes ...

Franki, who has 35,000 followers on TikTok, posted a clip about the train ... “‘I guess chivalry for pregnant women doesn’t exist anymore.” ...

On April 19, U.S. Olympic middle distance runner Nikki Hiltz posted a TikTok video ... inclusion in sports. Hiltz is a biologically female athlete who competes in the women's category, while ...

A South African woman showcased her struggles after completing the 2025 Comrades Marathon. Her viral TikTok video sparked ...