If art is meant to be lived with, not just looked at, then Swatch has ...

This video is basically a budget watch reality check. For under £150, the Sistem 51 offers something most people assume you ...

The props master on the Timothée Chalamet film said a vintage Elgin watch matched the title character’s frenzied lifestyle.

The Khaki Field Auto Chrono x Resident Evil is based on the design of the Hamilton Khaki Field watches, with the ‘Field’ bit ...

I've picked eight pony-packed watches that will guarantee an auspicious 2026. These are the best Year of the Fire Horse watches.

Every true watchhead must eventually pick their ride-or-die. But should you succumb to peer pressure and put yourself on the ...

Mido has launched a new version of its Ocean Star 200C dive watch featuring a red ceramic bezel paired with gilt hands and indices.

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Discover bold retro-futuristic timepieces that put vivid and vibrant back in the vocab, then add a touch of modern technology magic When Swatch launched in 1983, it was like a bomb had gone off in the ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from ...