New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

Avengers stars Chris Hemsworth and Chris Pratt and The Kardashians' Kris Jenner join forces in Ray-Ban's Meta smart glasses advert.

Possibly the best of the celebrity ads was Dunkin’ Donuts ‘DunKings 2’ with Ben and Casey Affleck and a really terrific bit from Succession alum Jeremy Strong, leaning heavily into his reputation as a ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl, ...

Apple’s plans for tethered glasses were nixed, but it may still have designs on AR glasses and its upcoming iPhone SE 4.

Meta, the parent company of Facebook, will conduct 'performance terminations' this week and cut roughly 5% of its staff.

OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

The Ray-Ban Meta product is the latest attempt to take smart-glasses mainstream by making the wearable tech less ...

Chris Pratt and Chris Hemsworth get in a pickle in Kris Jenner’s private art gallery in a Super Bowl ad spotlighting the brands’ AI-powered glasses.

It's the new frontier, and we're not talking about AI. We're talking about another two-letter abbreviation, XR (Extended ...

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

Apple AR glasses plan is reportedly still intact. But it's not like it can afford not to design this type of iPhone-replacing ...