I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

WhatsApp is now going to start showing ads on the popular chat app after years of providing free services with no strings ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...