Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Outgoing LIV Golf CEO Greg Norman’s next move has been revealed with the Australian golf legend joining the board planning ...

Authentic has partnered with SCI, a global sports apparel design and manufacturing company, to expand golf offering under the ...

During his time as LIV Golf ... fledging golf league, often with a bombastic tone that only seemed to fuel the tension the Saudi-backed endeavor created while disrupting the world of men’s ...

Primo, one of the fastest growing golf apparel lines and one that is based in Lehi, announced Monday a partnership with ...

Want to keep your feet warm and dry on the golf course this winter? Check out these 10 pairs of golf shoes with brands like ...

Majesticks GC are the newest LIV Golf side to announce a deal with an apparel brand, with the quartet set to wear Castore clothing in a 'multi-year partnership' ...

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

Cleeks GC Jonas Martensson has been the general manager of Cleeks Golf Club since September 2024. However, before he accepted the position for LIV Golf ... beginnings of a clothing line.

Of specific pursuit, however, is the 2034 Men’s World Cup, scheduled to be held in Saudi Arabia, the financial backer of LIV Golf. Despite controversy surrounding the event—both the bidding ...