Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
North America started to get a taste for diesel-fueled vehicles in the 1930s. In the first instance, only the largest of commercial vehicles relied on Rudolf Diesel's namesake invention because diesel ...
It's been a trend in the auto industry -- what used to be compact vehicles are turning into more spacious models. But now, that trend is changing, at least for pickups. In the '70s and '80s, compact ...
"Even midsize trucks have gotten too tall and too big," one insider said. Can pickup trucks get any larger? They've ballooned in size the last few years, becoming conspicuous behemoths on the road.
Small pickup trucks have always had a place in the market for those who want everyday practicality without the size, weight, or running costs of a full-size rig. They’re easier to maneuver, simpler to ...
Ford Motor Co. faces weak U.S. demand for electric pickups, with possible cancellation of the F-150 Lightning reflecting a broader EV market slowdown. F's rushed BEV strategy led to heavy losses, with ...
Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could raise questions about the future of big EV trucks, according to The Wall ...
John Murphy, a managing director of strategic advisory at Haig Partners, breaks down the massive shifts underway in the auto industry. In late September, he explained how he thought the end of the ...