When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.

Now and then, an eagle-eyed fan on the internet randomly discovers a photo of a person from the past who instantly reminds ...

Iconic music and pop culture moments occur every year, and 2025 has been no exception. The year showered the world with a ...

From Taylor Swift’s record reign to Jon Hamm’s viral dance—2025 was a year of pop culture fueled memes and moments.

American Eagle stock jumped on Wednesday after the retailer boosted its sales forecast as the apparel company continued to see traffic increase following its viral Sydney Sweeney jeans campaign. The ...

American Eagle Outfitters posted positive results in Q3, with growth inching up at its namesake brand. While the company’s intimates line Aerie saw comparable sales jump 11% for the period ended Nov.

Move over, Sydney Sweeney. Martha Stewart is the new face of American Eagle’s latest denim campaign. The lifestyle icon is in the company’s new seasonal ads, appearing in head-to-toe denim and wearing ...

Every day, Sydney Sweeney puts her jeans on one leg at a time—and then she doesn’t think about them again. After the Euphoria star sparked controversy for appearing in an American Eagle ad that ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Backlash didn’t fade these blues. American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which dropped this summer, had critics up in arms with its double entendre. But, while the controversy ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle says it has seen increased sales since the launch of its controversial ad campaign. The company’s CEO cited the Sydney Sweeney and Travis Kelce campaigns for an uptick in customer ...