TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Say you’re a cyclist training for your first 100-mile century ride. You’re Googling training plans, reading Reddit threads, ...

We have a mainCategory screen, then a list screen based on category chosen and on list click show detail screen. So the strategy was to show , an ad banner at the bottom of each "screen" Accroding to ...

OpenAI celebrated ChatGPT's third anniversary over the weekend. The generative AI chatbot went viral in late November 2022, seeing tremendous growth ever since. About 800 million people use ChatGPT, ...

ShopRite is adding "Grocery TV" screens to 31 stores in New Jersey and New York to display ads and promotions. The screens are part of a retail media strategy intended to generate ad revenue and ...

Samsung is making good on its promise to bring ads to users with smart fridges, with reports that they’re beginning to take up the entire display on some Family Hub appliances. For now, Samsung makes ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

OpenAI is turning to a new revenue model for its popular chatbot, ChatGPT. Because revenue from paid subscriptions hasn’t met expectations, the company is considering leveraging advertising and ...

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week. The ads will be shown on Samsung’s 2024 Family Hub ...