Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

I witnessed TikTok in its infancy. I saw how it changed our culture – and how the algorithm changed us. Its absence will ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

If it feels like TikTok has been around forever, that’s probably because it has, at least if you’re measuring via internet ...

If you've ever spent endless hours scrolling through TikTok makeup trends and videos — we can relate ... Odds are if you were ...

Whether you turn to TikTok to doom-scroll, unwind after a long day, or laugh at silly trends and memes, its irresistible pull ...

Figures from 2023 show that a third of U.S. adults use ... interesting to users and put your own brand spin on it. TikTok’s trends are constantly evolving at a rapid pace, meaning that there ...

TikTok confirmed that it plans to go dark on ... Please check back for updates. Saba Hamedy is the trends and culture editor for NBC News.

Millions of users of the popular short-form video platform TikTok - which has launched careers, boosted small businesses and shaped pop culture trends - have been gripped with its endless-scrolling ...