2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

A year-end look at the viral moments that took over social media — from joyful hits to total misfires, including Jet2Holiday, ...

The app might wreak havoc on users’ mental health, but there was a satisfying frankness at the gathering about the fact that everything in life is now fodder for content.

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead ...

Los distribuidores adaptan cada vez más sus campañas a los códigos de las plataformas, ahora uno de los instrumentos más decisivos en el márketing, como subraya un estudio italiano ...

Distributors are increasingly adapting their campaigns to platform codes, now one of the most decisive instruments in film ...

As someone who is chronically online, I have to admit that TikTok is one of my biggest sources of trend inspiration. From DIY wall-panelling hacks I’ll never attempt, to the songs that become hits ...

TikTok's long running clash with Washington has finally produced a concrete answer to the question of who will control the ...

This trend turned storytelling into an art form. People revealed entire life narratives through implication and clever hints, ...