2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

A year-end look at the viral moments that took over social media — from joyful hits to total misfires, including Jet2Holiday, ...

The app might wreak havoc on users’ mental health, but there was a satisfying frankness at the gathering about the fact that everything in life is now fodder for content.

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead ...

Between shortform and livestreaming taking off and AI changing everything, here are the biggest trends in the creator economy ...

From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - ...

TikTok's long running clash with Washington has finally produced a concrete answer to the question of who will control the ...

Christmas shopping used to mean packed department store counters with last-minute gift seekers jostling beneath twinkling lights and towering holiday displays. Now, Christmas spending has moved ...

Listed at around $8, the silver pendant was described by the seller as a “simple swastika symbol … suitable for both boys and ...