WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...

2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

A year-end look at the viral moments that took over social media — from joyful hits to total misfires, including Jet2Holiday, ...

From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - ...

TikTok's long running clash with Washington has finally produced a concrete answer to the question of who will control the ...

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to ...

Listed at around $8, the silver pendant was described by the seller as a “simple swastika symbol … suitable for both boys and ...

Labubus are 2025's fashion accessory of choice. The toy, part of the "The Monsters" line, took center stage at this year's ...

Many had worried that the app might disappear after the Supreme Court upheld a ban on the platform due to national security concerns raised by President Trump in 2020.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...