Meta’s X rival Threads said Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company

Your Threads feed will soon have ads. On Friday, Meta announced that it’s rolling out a “limited, early test of ads in Threads,” and the test will happen with a “handful of brands in the US and Japan,

Meta announced that it will start testing advertisements on its Threads microblogging service with select businesses in the United States and Japan, according to a blog post on Friday. TakeAway Points: Meta will start testing advertisements on its Threads microblogging service with a select group of businesses in the United States and Japan.