Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Canlas: Correct. The more the marketers can tie it to the key KPIs that the broader C-Suite is measured on – from a finance standpoint, it's typically just three things: top line, bottom line and cash ...

A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

Marketers know that influencers can be a valuable channel, but when assessing their value they need to look beyond simple social media metrics and consider the broader impact of influencer ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

The dedication of Vietnamese superfans is translating into significant financial power, with over 13% willing to spend over VND 500,000 on music-related products, according to a whitepaper by RMIT ...

Contrary to assumptions that Google benefits from brands still relying on last-click attribution, new research suggests both Performance Max and Paid Search are undervalued by measurement tools.