Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

For British Gas Services & Solutions, customer experience is key to our strategy and regulatory obligations. We've always invested time in performing root cause analysis (RCA) to understand complaints ...

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

This article addresses fragmented, siloed and rigid structures and how the marketing-led organisation of the future should be restructured, with examples from Apple, Ulta Beauty, and China's Luckin ...

Is the glass half empty? Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to ...