Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

UK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...