As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, ...

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish ...

Like Scope3’s other existing products, the agentic AI platform can automatically filter out inventory that’s considered a ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...