As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Like Scope3’s other existing products, the agentic AI platform can automatically filter out inventory that’s considered a ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.