To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly ...

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Generative engine optimization: What you need to know GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more. HubSpot, ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.

Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.

Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.

Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.