Nike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With ...

Adam Mosseri, Instagram's CEO, warns that the rise of AI-generated content will make it harder to identify authenticity on ...

The media and marketing world is gearing up for 2026. Key discussions will revolve around audience measurement accuracy and ...

In 2025, Audi India has reported a strong retail performance with 4,510 unit sales, driven by festive demand and growth in ...

India navigated a year of significant shifts. Red Lab's report highlights national pride from sporting wins and space ...

Pernod Ricard India has maintained its position as the largest alcoholic beverage producer in India with sales of Rs ...

Exploring the challenges faced by Tollywood's Bengali films amidst rising competition from Hindi cinema and the impact of ...

In the January 1, 2026 edition of ET Brand Equity’s Digital Cover, Harshdeep Chhabra, Global Head of Media at Godrej Consumer ...

Explore the true nature of marketing in 2026 and why it struggles to keep pace with ever-evolving cultural dynamics. Discover ...

Madison HiveMinds, a Madison Group unit, will manage Stahl Kitchens' digital marketing. The goal is to boost Stahl's online presence and customer acquisition. This partnership aims to enhance Stahl's ...

Explore the significance of branding in advertising and how a balanced budget allocation between branding and performance ...

The All India Consumer Products Distributors Federation (AICPDF) calls on SEBI to pause IPO approvals for quick-commerce ...