Raksha Bandhan gifting in 2024 embraces inclusivity and personal expression beyond traditional ties. This shift highlights a ...

IGP shipped over 1.6 million rakhis to 104 countries during Raksha Bandhan 2025, recording 3X order growth, 50 tonnes of ...

Direct-to-consumer brands are frontloading festive investments and spending more on promotions. Demand has been subdued so far this year. Will this aggressive approach help to shake off the gloom?