The NIL era has revolutionized college football, with elite players receiving multimillion-dollar endorsements from leading ...

It's not every day that a college football powerhouse like the LSU Tigers loses out on a five-star recruit who had previously ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

Brian Kelly and the LSU Tigers continue hitting the recruiting trail with force this offseason as the program begins looking ...

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

Mark Stoops recently revealed that he believes things are about to change and that's going to help Kentucky compete in this ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

Planted in the stands of the Rose Bowl in Los Angeles, are more than 25 players, coaches, legends and mascots, who will make ...

LSU Football Head Coach, Brian Kelly, reveals LSU will spend over 20 million dollars on its roster from 2024-2026.