Arkansas wide receiver Khafre Brown has officially entered the NCAA transfer portal, marking the latest chapter in a college ...

Just as the Big Ten and SEC dominate football, so could they take charge of college basketball in the revenue-sharing era.

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit ...

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

Mid-American Conference commissioner Jon Steinbrecher spoke ahead of Friday's MAC men's basketball tournament semifinal games ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

The Hawkeyes largely fell apart in the Big Ten this season in what was one of the worst in the Fran McCaffery era. Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of ...

Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.

Literally, Danny Sprinkle wasted little time putting as much distance as possible between him and his first season as coach ...

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...