HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.

HBO Max will take strict measures starting in September to crack down on password sharing on its platform with persistent messaging.

Warner Bros. Discovery's efforts to limit password sharing on HBO Max will start to get "aggressive" next month, a top exec said Thursday.