Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
Starbucks CFO Rachel Ruggeri leaves as the chain continues to attempt a turnaround
Starbucks CFO Rachel Ruggeri is exiting stage left as CEO Brian Niccol continues to shake up the company. On Tuesday, Niccol shared that 20-year veteran Ruggeri plans to leave the company in a letter ...
How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
Starbucks lays off 1,100 corporate employees as coffee chain streamlines
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations ...
Starbucks laying off 1,100 corporate workers this week, CEO Brian Niccol announces
Starbucks will lay off 1,100 non-retail employees as Brian Niccol, the new CEO of the Seattle-based coffee chain, aims to ...
Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
We believe it’s a necessary change to position Starbucks for future success—and to ensure we deliver for our green ap ...