The notoriously protective iPhone maker is opening up its artificial-intelligence models to outside developers.

Apple has pulled out all the stops to tout shiny new AI tools. Now, the company is facing questions about what it’s promised versus what it’s delivered.

If you were under the assumption that Siri was soon going to be supercharged with AI, you wouldn't be alone. In fact, Apple has advertised as much since last WWDC, showing off its ChatGPT-like assistant in commercials and promotional materials.

Investment firm Morgan Stanley says that the ever-increasing growth of Apple's Services could be over, as search and AI are either a threat — or a boon.

If you read Bloomberg Businessweek's deep dive into Apple's blundering work with artificial intelligence, a consistent theme is the lack of any clear idea within the company as to what good AI on an Apple device should actually do.

It’s reported that Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.

Apple is set to reveal new AI products and frameworks at its upcoming Worldwide Developers Conference (WWDC) this June, according to a Bloomberg report. These new tools will allow third-party developers to build software using Apple’s own AI models.