After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.

Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, announced Friday on X that she has been hired by Astronomer as a "very temporary" spokesperson.

In one of the strangest corporate pivots in recent memory, data analytics company Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a "very temporary" spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief People Officer.